Are you ready to unleash your marketing genius and compete in the Digital Marketing Hackathon: The Ultimate Brand Challenge? Gather your team, pick your track, and get ready to create campaigns that could change the game!
Date: Oct 26, 2024
Venue: Cambridge International School
Participants: Students in teams of 3 to 5 members
Objective: Teams will create a comprehensive digital marketing strategy for a hypothetical brand, focusing on specific SMART goals and proposing campaign ideas.
Event Timeline:
9:00 AM – Welcome & Introduction to the Hackathon
Kick-off with a brief overview of the event, introduction of tracks, and an outline of the day’s schedule.
9:30 AM – Performance by the host school
A brief keynote address on current trends and future directions in digital marketing.
9:45 AM – Keynote: "The Future of Digital Marketing"
A brief keynote address on current trends and future directions in digital marketing.
10:00 AM – Workshop: "From Clicks to Clients"
A 1-hour workshop focusing on converting website traffic into actual clients through effective strategies and techniques.
11:00 AM – Track Briefing & Team Strategy Sessions
Teams have 2 hours to perfect their presentations and design landing pages, incorporating insights from the workshop.
1:00 PM – Lunch Break
A break for participants to recharge.
1:30 PM – Final Presentations to Judges
Teams present their digital marketing strategies and campaign ideas to a panel of judges. A time of 3 minutes will be given to each team with 1 minute of questioning round.
3:30 PM – Awards Ceremony & Closing Remarks
Awards are presented for outstanding strategies, creativity, and individual performances. Closing remarks to conclude the event.
