The Ultimate Brand Challenge: Digital Marketing

Are you ready to unleash your marketing genius and compete in the Digital Marketing Hackathon: The Ultimate Brand Challenge? Gather your team, pick your track, and get ready to create campaigns that could change the game! Date: Oct 26, 2024Venue: Cambridge International SchoolParticipants: Students in teams of 3 to 5 membersObjective: Teams will create a comprehensive digital marketing strategy for a hypothetical brand, focusing on specific SMART goals and proposing campaign ideas. Event Timeline:

9:00 AM – Welcome & Introduction to the HackathonKick-off with a brief overview of the event, introduction of tracks, and an outline of the day’s schedule.

9:30 AM – Performance by the host schoolA brief keynote address on current trends and future directions in digital marketing.

9:45 AM – Keynote: "The Future of Digital Marketing"A brief keynote address on current trends and future directions in digital marketing.

10:00 AM – Workshop: "From Clicks to Clients"A 1-hour workshop focusing on converting website traffic into actual clients through effective strategies and techniques.

11:00 AM – Track Briefing & Team Strategy SessionsTeams have 2 hours to perfect their presentations and design landing pages, incorporating insights from the workshop.

1:00 PM – Lunch BreakA break for participants to recharge.

1:30 PM – Final Presentations to Judges

Teams present their digital marketing strategies and campaign ideas to a panel of judges. A time of 3 minutes will be given to each team with 1 minute of questioning round.

3:30 PM – Awards Ceremony & Closing RemarksAwards are presented for outstanding strategies, creativity, and individual performances. Closing remarks to conclude the event.