About the challenge This challenge is a semester-long, company-backed product project where student teams worked as full product teams: PMs, designers, researchers, and PMMs, to solve a real problem provided by an industry partner. Unlike a traditional hackathon, this challenge focused on research, iteration, and depth. Over 8 weeks, teams moved through the full product development cycle: user research, problem validation, ideation, PRD creation, prototyping, feedback loops, and final presentation. Each Devpost submission includes:- Pitch Deck- PRD- Figma Prototype- Live 5-minute Presentation Recording Get started Teams began with a company prompt, a scoping doc, and mentor guidance. From there, they created a project timeline, conducted user research, narrowed the problem, ideated features, defined an MVP, and built mid- to high-fidelity prototypes. By Demo Day, each team delivered a fully researched, validated, and designed product concept — complete with a PRD, prototype, and polished pitch.
Online
PRODUCT@TAMU
$75